Ambition is clear, but priorities are not
Many organisations know the direction they want to move in. They want greater societal value, stronger relevance, more influence or better use of knowledge. The difficulty begins when broad ambition must be converted into choices.
Typical symptoms
- The strategy contains many ambitions but few genuine priorities.
- Leadership agrees on the destination but not on what should happen first.
- Programmes and teams interpret the strategy differently.
- There is no clear link between activities, expected results and long term impact.
- Resources are spread across too many initiatives.
Why this is typical
Strategies are usually developed in environments where boards, leaders, employees, partners and external stakeholders all have legitimate expectations. To maintain support, organisations often include more priorities instead of making sharper choices. This creates broad agreement, but weak direction.
How I help
I help leadership clarify the problem the organisation is trying to solve, define the most important outcomes, identify strategic choices and translate ambition into a limited set of priorities, responsibilities and decision points.
Possible outputs
- Impact strategy
- Concise strategy memo
- Theory of Change
- Leadership or board workshop
- Six or twelve month implementation roadmap